Tuesday, 4 December 2007

The Christmas Tree

The Christmas Holiday was inaugurated in Bucharest with the biggest tree in Europe that is 76 m height. This gesture can be called in at least 2 ways: a good marketing approach from Millennium Bank which entered the Romanian market recently and a nice gift offered to this city.

On December 1st in the evening, there were more then 70,000 people that went to see the tree. This is not more then the largest crowd that this country has see in the recent history. There were more people then even at the Revolution in '89.

The gesture created quite a debate among different categories that argued that the money could have been used for many other purposes for underprivileged categories or that this is just pure cheap marketing. We can argue that Christmas itself it's a commercial holiday, that the lights are not environmental friendly and so on. But beyond all, after more then 4 months since I'm in Bucharest, I can openly say that this is the first time when I see Bucharest people SMILING.

So I choose to be considered naive and keep this priceless gift.

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